BURGER KING CH'KING
Social Activation / MullenLowe Boston
burger
king
ch'king
Social Activation | MullenLowe Boston
THE WHOPPER GOES ROGUE
After BK released the Ch’King, a chicken sandwich rumored to be better than the Whopper, a personified and pissed off Whopper creates its own twitter.
THE WHOPPER CLAPS BACK
The Whopper vies for the love of fans raving about the Ch’King and trolls @BurgerKing. Can he even call himself the king of burgers anymore? 🙄
THE
WHOPPER FINDS VALIDATION
The Whopper will not go down without a fight. From tweeting its culturally relevant stream of consciousness to hitting it off with other brands like Oreo and Axe.
